Best business advice ever

As seen on Hugh Macleod’s Gaping Void.

If you want to have a cool brand, you have to do cool shit.

So many company’s don’t do cool shit, what cool shit are you doing for your brand?

Examples of company’s doing cool shit: Google, Apple

[tags]Gaping Void, Hugh Macleod, Branding, Business[/tags]


  1. 8:40 pm - March 24th, 2007

    tom sherman says:

    Example of companies with followers drinking the kool-aid: Google, Apple.

  2. 11:34 pm - March 24th, 2007

    Jeff O'Hara says:

    Hey, if nobody drinks your Koolaid, you go broke 🙂 Don’t you wish more people were drinking your koolaid?

  3. 9:18 pm - April 18th, 2007

    Troy Worman says:

    Nice post. And nice retort. Sometimes it is easy. When you are right and you know you are right, but nobody is listening, it can be hard. I don’t know this from experience. Stick to authenticity. What you do. And have been doing. I look forward to meeting you in Chicago.